Tuesday August 28th
is B-Day – 8pm. Put it in your diary!
There was a lot of
chat before last year’s series about how it would fare on Channel 4, with the
loss of the hilarious Mel and Sue, and of course the baker supreme that is Mary
Berry.
But much to our
surprise, we all loved it. Despite the annoying adverts. At least they gave you
time to grab a cuppa and a biscuit to stave off the rumbling stomach brought on
by looking at cakes and pastries for an hour.
There’s nothing
like the Bake Off to get people talking – kids, parents, grandparents – a love
of baking surpasses all genders and ages. Even if we’re no good at it, we can
still appreciate when other people are. And who doesn’t love a great cake –
from both a visual and gustatory perspective. We love the adverts for the GBBO,
with Christina Aguilera’s “Beautiful” accompanying a series of sorry looking
bakes, which slowly change into an absolute masterpiece. Maybe the message is
practice makes perfect and encouraging us all to don an apron and give it a go.
A recent report
from social media experts Immediate Future, revealed that last year there were
over 941,000 mentions of Bake Off just on Twitter alone, not even taking into
account the other social media channels. People love to chat about the good and
the bad, picking things up through the show, but also carrying on the
conversation through the week – and throughout the entire series. In fact, the
report demonstrated that the programme drives many wider conversations about
baking and cooking all the way through until Christmas.
We’re pretty sure
that most offices experience an increase in home-made baking brought in during
the series’ duration, as people are encouraged to dust off their mixing bowl
and sieve and give baking a whirl. How hard can it be? Well, pretty hard if
you’re looking at a technical challenge from Paul or a showstopper from Prue,
but of course there’s no one timing you or insisting you don’t refer to a
recipe in your kitchen. Unless it adds to the fun for you!
So, if the new
series inspires you to give baking a go, come in and see us for some great
ingredients to help make your own great signature bake. And if your baking is
more about the taste than pristine appearance, we have some great decorations
to add that finishing touch!
If you’re really
more about the eating than the producing – never fear. We’ve got plenty of
cakes, bakes, biscuits and pastries to keep you happy too. After all, an
appreciation of baking has to work from both sides!
